Digital Marketing & Content Lead

Position Title: Digital Marketing & Content Lead

Location: 13 Babatope Bejide Crescent, Lekki Phase 1, Lagos State

Reports to: Ag. Chief Executive Officer (CEO)

Employment Type: Full-Time

Inked Memory Ltd. is an innovative Memory Preservation and Storytelling Publishing Company helping individuals, families, organizations, and governments preserve their stories and legacies through timeless keepsakes.

Our products include personalized journals, memoirs, photobooks, coffee table books, autobiographies, and digital memory gifts. As we expand our reach and impact, we are seeking a dynamic Digital Marketing & Content Lead to drive brand visibility, grow our community, and lead content strategy across all digital touchpoints.

The Digital Marketing & Content Lead will spearhead our brand’s digital presence by creating compelling content, managing integrated marketing campaigns, and leading growth strategies that increase visibility, engagement, and conversion.

This role requires a creative strategist with a deep understanding of storytelling, trend marketing, social media, content production, digital tools, and data-driven campaigns. You will play a critical role in shaping the narrative and growing Inked Memory’s community across platforms and markets.

Content Strategy & Brand Storytelling

• Lead the development and execution of content strategies across social media, website, email, blogs, and campaigns.
  
• Craft compelling, emotionally resonant content that communicates Inked Memory’s mission and elevates its voice.
  
• Design and oversee storytelling formats including videos, reels, blog posts, testimonials, visual designs, and digital storytelling campaigns.
  

Digital Marketing & Campaign Execution

• Plan, execute, and optimize digital marketing campaigns across platforms, including Instagram, LinkedIn, TikTok, Meta, X, and YouTube.
  
• Manage paid advertisements, SEO/SEM, and email marketing to generate leads, drive traffic, and boost conversions.
  
• Collaborate with sales and product teams to align campaigns with product launches, events, and growth initiatives.
  

Social Media Management & Community Growth

• Develop and manage social media calendars, trends, engagement strategies, and performance analysis.
  
• Grow and engage a loyal community of memory lovers, storytellers, and legacy builders online.
  
• Monitor digital trends, audience behaviour, and competitor activity to stay ahead in brand positioning.
  

Content Production & Creative Coordination

• Supervise and contribute to the creation of high-quality visual, written, and multimedia content.
  
• Oversee in-house and outsourced content-production processes, ensuring timely and quality delivery.
  

Key Performance Indicators (KPIs)

• Community Growth Rate: Increase in social media followers and engagement.
  
• Lead Generation & Conversion Rate: Qualified calls and digital conversions generated from campaigns.
  
• Content Reach & Performance: Views, shares, likes, impressions, and virality metrics.
  
• Campaign ROI: Return on investment from paid campaigns and content boosts.
  
• SEO & Web Analytics: Growth in website traffic, rankings, and time spent on the website.
  
• Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
  
• Brand Mentions & Visibility: Organic mentions, partnerships, and collaborations.

Education

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
  
• Certifications in Digital Marketing, SEO, Google Ads, or Social Media Marketing are a plus.
  

Experience

• 3–5 years of experience in digital marketing, brand communications, or content strategy.
  
• Proven track record of managing digital campaigns and growing an online community.
  
• Experience in lifestyle, publishing, media, or mission-driven brands is highly desirable.
  

Skills & Competencies

• Strong copywriting, storytelling, and narrative-direction skills.
  
• Proficiency in digital tools such as Meta Ads Manager, Google Analytics, Canva, Mailchimp, Hootsuite, and WordPress.
  
• Deep understanding of social platforms, trends, and user behaviour.
  
• Ability to translate ideas into content and content into impact.
  

Personal Attributes

• Creative thinker with an eye for detail and a flair for words, visuals, and audience impact.
  
• Strategic and data-driven, with a passion for brand building and legacy storytelling.
  
• Collaborative team player who thrives in fast-paced, mission-led environments.
  
• Emotionally intelligent, culture-aware, and digitally fluent.
  

Working Conditions

• The role is based in Lekki, Lagos.
  
• Core hours are Monday to Friday, 9:00 AM to 5:00 PM, with occasional flexibility.
  
• Occasional travel may be required for content shoots, partnerships, or coverage of activations.
  

Benefits

• Competitive salary and performance-based bonuses.
  
• Access to creative tools, workshops, and learning resources.
  
• Health insurance and wellness support.
  
• Recognition and growth opportunities within a fast-rising creative company.
  
• A purpose-driven work culture that celebrates storytelling, innovation, and impact.
  

At Inked Memory, we don’t just publish keepsakes; we preserve meaning. If you’re a storyteller at heart and a digital strategist by skill, this is your opportunity to shape Africa’s memory movement and build something unforgettable.