Position Title: Sales & Marketing Manager
Location: 13 Babatope Bejide Crescent, Lekki Phase 1, Lagos State
Reports to: Ag. Chief Executive Officer (CEO)
Employment Type: Full-Time

About Inked Memory Ltd.

Inked Memory Ltd. is a leading Memory Preservation and Storytelling Publishing Company committed to helping individuals, families, organizations, and governments preserve their legacies through timeless keepsakes. Our products include personalized journals, memoirs, photobooks, coffee table books, autobiographies, and digital memory gifts. As we scale across Nigeria and beyond, we are looking for a dynamic and strategic Sales & Marketing Manager to drive growth, expand market reach, and elevate the brand.

Role Overview

The Sales & Marketing Manager will lead revenue growth and brand visibility across multiple channels. This role combines high-level sales strategy with creative marketing execution, requiring a commercially-minded leader who can convert leads into loyal customers, while overseeing go-to-market strategies and brand campaigns. You will collaborate across teams to launch products, manage partnerships, and grow Inked Memory’s presence and profitability.

Key Responsibilities

Sales Strategy & Revenue Growth

• Design and implement strategic sales plans to drive business growth across B2C, B2B, B2B2C, B2G, and D2C channels.
• Build and manage a pipeline of clients from individual consumers to corporates, schools, and government institutions.
• Develop, test, and optimize lead generation systems and conversion funnels across digital and offline platforms.

Client Acquisition & Relationship Management

• Lead outreach efforts targeting gift shops, bookstores, schools, companies, and institutions.
• Build long-term client relationships that drive loyalty, referrals, and repeat purchases.
• Create tailored proposals, presentations, and sales materials to meet diverse client needs and close deals.

Product Launch & Market Penetration

• Coordinate product launches in collaboration with content, design, and operations teams.
• Lead go-to-market strategy, market segmentation, and pricing insights using data and trends.
• Track product performance, customer feedback, and competitor positioning for continuous improvement.

Strategic Partnerships & Business Expansion

• Identify and pursue strategic partnerships for distribution, co-branded campaigns, and market growth.
• Explore new growth channels such as corporate gifting, educational programs, exhibitions, and events.
• Represent Inked Memory at trade shows and activations to increase visibility and acquire new customers.

 Marketing Campaigns & Brand Alignment

• Align sales goals with the digital marketing team to execute cohesive and impactful campaigns.
• Provide sales insights to inform messaging, promotions, and campaign timing.
• Monitor campaign performance using data dashboards to improve acquisition, engagement, and retention.

Key Performance Indicators (KPIs)

• Revenue Growth – Increase in sales across all customer segments
• Client Acquisition – Number of new customers and partnerships secured
• Lead Conversion Rate – % of leads turned into paying clients
• Retention & Repeat Business – Client lifetime value and renewal rates
• Campaign ROI – Return on marketing spend and ad performance
• Product Launch Success – Performance of new products in the market
• Brand Visibility – Social mentions, collaborations, and engagement rates

Qualifications

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Certifications in sales, digital marketing, or CRM tools are an added advantage.

Experience:

• 5–8 years of experience in sales, marketing, or business development roles.
• Demonstrated success in leading multi-channel campaigns and meeting revenue goals.
• Experience in publishing, lifestyle, gifting, or creative industries is a plus.

Skills & Competencies:

• Strong leadership, negotiation, and presentation skills.
• Proficiency in CRM tools, Google Analytics, Meta Ads Manager, and sales dashboards.
• Strategic thinking with hands-on experience in campaign execution.
• Excellent communication skills — verbal, written, and visual.

Personal Attributes:

• Entrepreneurial mindset with a passion for innovation and excellence.
• High emotional intelligence, cultural awareness, and customer empathy.
• Results-driven, collaborative, and accountable.
• Passionate about storytelling, brand building, and making impact.

Working Conditions

• Core hours: Monday to Friday, 9:00 AM to 5:00 PM (with occasional flexibility)
• May require travel for meetings, exhibitions, or retail visits.

Benefits

• Competitive salary with commission and performance-based bonuses
• Health insurance and wellness packages
• Access to training, mentorship, and growth opportunities
• Recognition programs and career advancement tracks
• A collaborative, creative, and impact-driven work culture

At Inked Memory, we don’t just sell products, we preserve meaning. If you’re driven by purpose, creativity, and growth, come help us shape the future of storytelling and legacy in Africa and beyond.